Improving fuel efficiency pays big dividends

Fuel may be one of the largest expenses a fleet faces, but the price at the pump isn’t the only factor determining what you spend. Routing, driver behavior, idling and operational efficiency can all have a measurable impact on how far every gallon goes. CCJ Digital

In a recent Commercial Carrier Journal article, Mike Stanton, Lily Transportation Chief Operating Officer and Senior Vice President of Operations and Compliance, shares practical ways fleets can improve fuel economy—including lessons from Lily’s own operations. One example: Lily reduced the share of miles driven above the speed limit from 20% to just 0.6%, improving both fuel efficiency and safety. CCJ Digital

Ready to get more from every gallon? Read the full article here to learn how smarter routing, driver coaching and idle reduction can help fleets control fuel costs and improve long-term operating efficiency.

What Is Supply Chain Management and Why Does It Matter?

A strong supply chain keeps products moving, customers satisfied, and costs under control. But with transportation, inventory, distribution, and changing customer demands all connected, managing the supply chain effectively can be complex.

Supply chain management brings these moving parts together. By coordinating transportation, resources, technology, and data, businesses can improve performance while creating a more efficient and reliable operation.

What Is Supply Chain Management?

Supply chain management is the coordination of the processes required to move goods from suppliers to the final customer. This can include sourcing, inventory, transportation, warehousing, distribution, and delivery.

Rather than managing each function separately, effective supply chain management considers how decisions across the operation affect overall cost, service, and performance.

For transportation-focused organizations, this means looking beyond individual shipments and considering the entire network.

Why Does Supply Chain Management Matter?

An inefficient supply chain can lead to higher transportation costs, delivery delays, excess inventory, poor equipment utilization, and reduced customer satisfaction.

Effective supply chain management services help businesses identify these inefficiencies and develop strategies to address them.

A strong supply chain strategy can help businesses:

  • Reduce unnecessary transportation costs
  • Improve delivery reliability
  • Optimize routes and equipment utilization
  • Increase shipment visibility
  • Better manage changing volumes
  • Identify performance issues using data
  • Improve overall supply chain efficiency

The result is a transportation network that is more predictable, responsive, and cost-effective.

Improving Supply Chain Efficiency

Improving supply chain efficiency isn’t simply about moving freight faster or finding the lowest transportation rate. It requires understanding how each part of the network affects the others.

Route optimization, reducing empty miles, improving trailer utilization, selecting the right transportation modes, and monitoring key performance indicators can all create measurable improvements.

Technology also plays an important role. Better visibility allows transportation teams to monitor performance, identify exceptions, and make informed decisions before small issues become larger disruptions.

Learn more about how businesses can identify opportunities for improvement in Lily’s guide to Supply Chain Optimization.

Creating the Right Supply Chain Solutions

Every supply chain has different requirements. Shipping volume, delivery schedules, customer expectations, geographic coverage, and equipment needs can all influence the right transportation strategy.

That’s why effective supply chain solutions should be built around the specific needs of the operation.

For businesses with consistent transportation requirements, Dedicated Contract Carriage can provide dedicated drivers, equipment, and operational support. When additional capacity or flexibility is needed, freight brokerage can help businesses access transportation options based on changing shipment requirements.

The right combination of services creates a supply chain that can maintain consistent performance while adapting as business needs change.

How Lily Transportation Supports Supply Chain Management

Since 1958, Lily Transportation has helped businesses develop customized transportation solutions designed around their unique operational needs.

Lily’s supply chain management services combine transportation expertise, technology, dedicated resources, and performance management to help businesses improve efficiency and control costs.

From dedicated transportation to freight brokerage and supply chain optimization, Lily works with customers to develop solutions that support both day-to-day operations and long-term business goals.

Learn more about Lily Transportation’s Supply Chain Management Services and discover how the right transportation strategy can help strengthen your supply chain.

What Is Freight Brokerage and How Does It Work?

Moving freight sounds simple: a shipment needs to get from point A to point B, so you find a truck and move it.

In reality, transportation is rarely that straightforward.

Capacity changes. Rates fluctuate. Shipping volumes rise and fall. Specialized freight may require specific equipment, and unexpected disruptions can quickly leave a shipper searching for a reliable carrier.

That is where freight brokerage comes in.

Freight brokerage helps connect shippers that need to move freight with qualified carriers that have the capacity and equipment to handle those shipments. By working with an experienced freight brokerage company, businesses can gain access to additional transportation capacity, simplify carrier sourcing, and create greater flexibility within their supply chains.

What Is Freight Brokerage?

Freight brokerage is a transportation service that connects businesses that need to ship goods with motor carriers that can transport those goods.

The shipper has freight that needs to move. The carrier has available capacity. The freight broker serves as the intermediary, helping coordinate the transportation process.

Instead of requiring a shipper to independently identify, evaluate, negotiate with, and coordinate individual carriers for every shipment, a freight brokerage company can manage much of that process.

Depending on the provider and shipment requirements, freight brokerage services can support transportation modes ranging from full truckload and less-than-truckload to specialized freight.

For shippers, the result is another way to access capacity without owning additional trucks or maintaining relationships with an extensive network of carriers.

How Does Freight Brokerage Work?

The freight brokerage process generally begins when a shipper has a load that needs transportation.

1. The Shipper Identifies a Transportation Need

A business provides the freight broker with important shipment details, which may include:

  • Origin and destination
  • Pickup and delivery dates
  • Freight type
  • Weight and dimensions
  • Equipment requirements
  • Special handling or delivery requirements

These details help determine what type of carrier and equipment will be appropriate for the shipment.

2. The Freight Broker Sources Capacity

The freight broker works to identify an appropriate carrier with available capacity.

This is one of the primary advantages of freight brokerage. Rather than a shipper contacting carriers individually, the brokerage can leverage its carrier relationships and transportation resources to find coverage that meets the shipment’s requirements.

3. Rates and Shipment Details Are Confirmed

Once capacity is identified, pricing, timing, equipment requirements, and other shipment details are coordinated.

A freight brokerage company helps facilitate communication between the shipper and carrier so expectations are established before the freight begins moving.

4. The Carrier Picks Up and Transports the Freight

The selected carrier picks up the shipment and transports it to its destination.

Throughout the process, the freight brokerage provider can help coordinate communication and address exceptions that could affect the shipment.

5. The Shipment Is Delivered

Once the freight reaches its destination, delivery is confirmed and the transportation process is completed.

While the basic process may sound simple, the value of freight brokerage services becomes particularly important when transportation networks become more complicated or capacity becomes difficult to secure.

What Are the Benefits of Freight Brokerage for Shippers?

The right freight brokerage relationship can provide more than access to a truck. It can give transportation teams additional flexibility and resources to respond to changing supply chain demands.

Access to Additional Capacity

Finding dependable transportation capacity can be challenging, especially during seasonal peaks, unexpected volume increases, tight markets, or disruptions.

A freight brokerage company can expand a shipper’s access to carriers and equipment without requiring the business to add permanent fleet capacity.

Greater Transportation Flexibility

Not every shipment fits neatly into the same transportation model.

Some loads may require full truckload transportation, while others are better suited for LTL, intermodal, drayage, flatbed, or another mode.

Working with a provider that offers multiple freight brokerage services gives shippers greater flexibility to match transportation solutions to individual freight requirements.

Less Time Spent Sourcing Carriers

Carrier sourcing can require significant time and internal resources.

Transportation teams may need to identify carriers, request rates, confirm availability, coordinate pickups, communicate shipment requirements, and resolve problems.

A freight broker can handle many of those responsibilities, allowing a shipper’s internal team to remain focused on broader supply chain and business priorities.

Support for Seasonal and Unexpected Demand

Transportation demand does not always remain consistent.

A retailer may experience a holiday surge. A manufacturer may receive an unexpected increase in orders. A dedicated operation may temporarily require additional capacity.

Freight brokerage can provide supplemental transportation options when normal capacity is not enough to meet demand.

Access to Multiple Transportation Modes

Complex supply chains often require more than one type of transportation.

Lily Transportation’s freight brokerage capabilities include Full Truckload (FTL), Less-Than-Truckload (LTL), Intermodal, Drayage, Flatbed, and Air Freight, providing shippers with options for a range of transportation requirements.

Freight Brokerage vs. Working Directly With a Carrier

When a shipper works directly with a motor carrier, the relationship typically involves that carrier’s available drivers, equipment, lanes, and capacity.

Freight brokerage provides another option.

Rather than depending on the capacity of a single carrier, a freight brokerage company can source transportation from a broader carrier network.

That can be especially valuable when:

  • Freight volumes fluctuate
  • A regular carrier does not have capacity
  • New lanes need coverage
  • Specialized equipment is required
  • Seasonal demand increases
  • A shipment falls outside an existing transportation network

Freight brokerage does not necessarily replace direct carrier relationships or dedicated transportation. Instead, it can complement those strategies by providing additional flexibility when and where it is needed.

When Should a Shipper Use Freight Brokerage Services?

Freight brokerage can support both planned and unexpected transportation needs.

A business may consider working with a freight broker when it needs to expand into new markets, manage overflow freight, cover irregular lanes, respond to seasonal volume, access specialized equipment, or secure capacity outside its existing carrier network.

It can also be part of a broader transportation strategy.

For example, a company may use dedicated capacity for predictable, recurring freight while relying on freight brokerage for overflow shipments, changing lanes, or demand spikes. This blended approach can provide the consistency of dedicated transportation while preserving flexibility when conditions change.

What Should You Look for in a Freight Brokerage Company?

Choosing a freight brokerage provider should involve more than comparing rates.

Shippers should consider the provider’s transportation expertise, available modes, carrier relationships, communication practices, ability to respond to disruptions, and understanding of the shipper’s broader supply chain.

A strong freight brokerage relationship should make transportation easier to manage—not add another layer of complexity.

The objective is not simply finding a truck for today’s load. It is having access to transportation resources that can help keep freight moving as business needs change.

Freight Brokerage With Lily Transportation

Since 1958, Lily Transportation has provided transportation and logistics solutions designed around the needs of its customers.

Today, Lily combines its dedicated transportation expertise with freight brokerage services that give shippers additional options for moving freight. Lily’s freight brokerage capabilities include Full Truckload (FTL), LTL, Intermodal, Drayage, Flatbed, and Air Freight.

Whether you need additional capacity, support for changing freight volumes, or transportation options outside your existing network, Lily can help identify a solution designed around your shipping requirements.

Learn more about Lily Transportation’s Freight Brokerage Services and discover how the right transportation strategy can provide greater flexibility across your supply chain.

Frequently Asked Questions About Freight Brokerage

What does a freight broker do?

A freight broker connects a shipper that needs to move freight with a carrier that has the capacity and equipment to transport it. The broker helps coordinate carrier sourcing, pricing, shipment requirements, communication, and other elements of the transportation process.

What is the difference between a freight broker and a carrier?

A carrier physically transports the freight using trucks, drivers, and other transportation equipment. A freight broker coordinates transportation by connecting shippers with carriers that can handle their shipments.

Why do companies use freight brokerage services?

Companies use freight brokerage services to access additional capacity, cover new or irregular lanes, respond to changing freight volumes, find specialized transportation, and reduce the internal resources required to source and coordinate carriers.

Can freight brokerage support different types of freight?

Yes. Freight brokerage can support multiple transportation modes depending on the provider. Lily’s freight brokerage offering includes Full Truckload, LTL, Intermodal, Drayage, Flatbed, and Air Freight.

Capacity Has Changed.

The Smartest Transportation Strategies Have Changed With It.

Why More Organizations Are Building a Transportation Mix Instead of Betting on One Solution

For years, transportation planning followed a familiar pattern.
When capacity tightened, companies turned to the spot market.
When conditions improved, capacity returned, and operations settled back into place.
Many organizations are still waiting for that cycle to repeat.
But today’s transportation market looks different.

Carrier exits, rising operating costs, driver shortages, and increasing customer expectations have reshaped the industry in ways that extend beyond a typical freight cycle.

The challenge isn’t simply finding enough trucks.
It’s building a transportation strategy that can perform regardless of what the market does next.
And increasingly, leading organizations are realizing that doesn’t require replacing everything they already have.

Capacity Is No Longer Just About Availability
For many years, transportation strategy focused on securing capacity when markets tightened.
Today, the conversation has evolved.
Capacity isn’t just about finding trucks.
It’s about ensuring the right capacity is available where your business depends on it most.
That requires more than reacting to market conditions.
It requires designing a transportation network that balances consistency with flexibility.

The Biggest Misconception About Dedicated Transportation
One of the most common assumptions organizations make is that Dedicated Contract Carriage requires replacing their entire private fleet.
For many companies, that’s simply not the case.
The strongest transportation strategies rarely rely on a single transportation model.
Instead, they combine multiple solutions to create a network that’s both resilient and adaptable.
Rather than choosing between a private fleet or outsourcing, many organizations are creating a transportation mix that plays to the strengths of each.

A Smarter Transportation Strategy
Increasingly, organizations are building transportation networks around three complementary components.
Private Fleet
Many companies continue to operate private fleets where they provide the greatest operational or customer value.

Dedicated Contract Carriage
Dedicated transportation becomes the reliable foundation for consistent freight, key customer accounts, or high-volume lanes where dependable capacity and service matter most.

Common Carriers & Spot Market
Third-party carriers and spot capacity provide flexibility for seasonal demand, unexpected surges, and changing business requirements.
Together, these approaches create a transportation network that’s both stable and adaptable.
The goal isn’t replacing one model with another.
It’s building the right combination for your business.

Why This Approach Works

A balanced transportation strategy allows organizations to reduce dependence on any single source of capacity.

It also helps improve:

  • Capacity security for critical freight
  • Cost predictability for core transportation needs
  • Operational consistency across key customer accounts
  • Flexibility during seasonal demand or unexpected volume changes
  • Supply chain resilience when market conditions shift

Rather than reacting every time the market changes, organizations create a transportation foundation that remains dependable while preserving the flexibility to adapt.

Transportation Doesn’t Have to Be All or Nothing
The transportation industry often presents organizations with two choices:
Keep everything in-house.
Or outsource everything.
In reality, many of today’s highest-performing supply chains do neither.
Instead, they build transportation strategies that combine private fleets, dedicated transportation, and market capacity in ways that support their unique operations.
Transportation becomes less about choosing one model.
And more about choosing the right role for each.

Questions Transportation Leaders Should Be Asking
As capacity continues to evolve, consider asking:

  • Which customer accounts require guaranteed service levels?
  • Which lanes would benefit from committed capacity?
  • Where does our private fleet create the greatest value?
  • How much of our operation depends on unpredictable market availability?
  • Are we relying on one transportation model when a blended strategy would perform better?

The answers often reveal opportunities to strengthen both service and operational resilience.

The Bottom Line
The freight market will continue to change.
Capacity will tighten.
Demand will fluctuate.
Unexpected challenges will arise.

The organizations best positioned for the future won’t necessarily have the largest fleets or the lowest freight rates. They’ll have transportation strategies designed to perform through changing market conditions.
For many, that doesn’t mean replacing an existing private fleet. It means strengthening it.

By combining the consistency of Dedicated Contract Carriage with the flexibility of private fleets and common carriers, organizations can create transportation networks that are more resilient, more predictable, and better aligned with their business goals.
Because the smartest transportation strategy isn’t about choosing one solution.
It’s about building the right mix.

Build a Transportation Strategy That Fits Your Business
You don’t have to choose between operating a private fleet and outsourcing your transportation. Transervice helps organizations design transportation strategies that combine dedicated capacity, private fleet operations, and flexible carrier solutions to improve service, reduce risk, and support long-term growth.
Let’s discuss how the right transportation mix can strengthen your operation.

Simple Ways to Improve Operating Efficiency

Running a successful trucking operation isn’t just about keeping your trucks on the road—it’s about making every mile, every route, and every resource work harder for your business. As operating costs continue to rise and customer expectations grow, improving efficiency has become one of the most effective ways fleets can protect their bottom line and stay competitive.

From optimizing routes and reducing empty miles to leveraging technology and streamlining maintenance, even small operational changes can deliver measurable savings over time. This article explores four practical strategies that can help trucking businesses boost operating efficiency, reduce unnecessary costs, and maximize productivity without sacrificing service quality.

Ready to improve your fleet’s performance? Read the full article here to learn four simple ways to increase operating efficiency and position your trucking business for long-term success.

The True Risks of Operating a Private Fleet for Your Business

For many companies, operating a private fleet has long been viewed as the best way to maintain control over transportation. However, today’s supply chain environment is making fleet ownership more challenging than ever. Rising equipment costs, ongoing driver shortages, increasing insurance expenses, and evolving regulatory requirements are creating new risks that can significantly impact operational performance and profitability.

As these pressures continue to grow, more businesses are evaluating whether maintaining a private fleet is still the right long-term strategy. Understanding the hidden costs and operational challenges is essential for organizations looking to improve efficiency, reduce transportation costs, and focus on their core business.

This article from Commercial Carrier Journal explores the true risks of private fleet ownership, the financial and operational challenges companies face, and why many organizations are considering dedicated transportation solutions as an alternative.

Read the full article here: https://www.ccjdigital.com/business/article/15827922/the-true-risks-of-operating-a-private-fleet-for-your-business

This article was originally published by Commercial Carrier Journal. Lily Transportation is sharing this content as an industry resource for shippers and supply chain professionals.

Freight Rates Are Climbing Again—Why Dedicated Capacity Is Becoming a Competitive Advantage

For years, transportation leaders were told to wait.

Wait for rates to normalize.

Wait for capacity to loosen.

Wait for the market to settle down.

Well, the market has finally moved—but not in the way many expected.

Spot rates are climbing rapidly across multiple modes and regions. In some lanes, rates have increased more than 40–50% year-over-year, creating significant pressure on transportation budgets and network planning. Recent reporting from FreightWaves highlighted truckload spot rates reaching all-time highs, while broader industry data points to one of the fastest freight pricing rebounds seen in years.

The challenge isn’t simply that rates are rising.

It’s that they’re becoming increasingly difficult to predict.

And for shippers trying to manage costs, service levels, and long-term planning, volatility is often far more damaging than high rates.

This isn’t the market calming down.

It’s the market waking up.

 

What’s Actually Happening in the Freight Market?

Many people assume rising rates automatically mean freight demand is surging.

That’s only partially true.

According to recent reporting from The Wall Street Journal, the current freight recovery is being driven more by shrinking capacity than explosive demand growth. Dry van spot rates have climbed roughly 52% year-over-year, even while shipment volumes remain relatively flat. In other words, there aren’t dramatically more loads moving through the system—there are simply fewer trucks available to haul them.

Years of depressed freight rates forced many carriers out of the market. Rising insurance costs, equipment expenses, labor pressures, and regulatory changes accelerated the trend. Industry economists, including ATA Chief Economist Bob Costello, have repeatedly pointed to capacity contraction as a major force reshaping the market.

The result?

A supply-driven recovery.

Which means rates can rise quickly even without a major surge in freight demand.

For shippers, that creates a very different planning environment than traditional freight cycles.

 

Why Spot Market Strategies Are Starting to Break Down

The spot market absolutely has its place.

It provides flexibility.

It helps manage unexpected surges.

It can be useful for one-off moves and temporary network gaps.

But many organizations have quietly become dependent on spot market economics that no longer exist.

When rates were falling, relying heavily on spot opportunities often looked like a smart financial decision.

Today, that same approach can create significant exposure.

Transportation budgets become harder to forecast.

Freight costs fluctuate from week to week.

Procurement teams spend more time reacting than planning.

Operations teams face ongoing capacity uncertainty.

And every unexpected rate increase puts additional pressure on margins.

The bigger issue isn’t necessarily paying a higher rate.

It’s not knowing what rate you’ll be paying next month.

Or next week.

Or even tomorrow.

As volatility increases, the cost of uncertainty often exceeds the cost of transportation itself.

Put simply:

If your strategy depends on timing the market, you don’t have a strategy—you have exposure.

 

The Shift Toward Stability

This is why many shippers are reevaluating their transportation models.

Not because they suddenly expect freight rates to skyrocket forever.

But because they’re recognizing that volatility itself has become the risk.

Dedicated Contract Carriage (DCC) is increasingly being viewed through that lens.

Not as a transportation procurement tactic.

Not as a premium service.

But as a risk management strategy.

The conversation is shifting from:

“How do we get the lowest rate?”

to

“How do we create a transportation network we can actually plan around?”

That’s a meaningful change in mindset.

And it’s driving renewed interest in dedicated solutions across multiple industries.

 

What DCC Actually Changes

Dedicated Contract Carriage doesn’t eliminate every transportation challenge.

What it does is reduce the variables.

 

Fixed Capacity

Dedicated equipment and drivers are assigned to your operation.

Instead of competing for available trucks during capacity crunches, your network operates with committed resources already in place.

 

Predictable Cost Structure

Transportation leaders gain greater pricing stability and improved forecasting accuracy.

Rather than being exposed to weekly or monthly spot market swings, costs become more consistent and manageable.

Consistent Service Execution

Drivers become familiar with routes, facilities, customers, and operational requirements.

That familiarity often translates into improved performance, fewer disruptions, and greater reliability.

 

Fewer Operational Fire Drills

Every transportation team knows the feeling.

The last-minute load.

The unexpected capacity shortage.

The urgent call asking who can cover tomorrow’s freight.

Dedicated capacity doesn’t eliminate surprises entirely, but it significantly reduces the number of daily emergencies that consume valuable time and resources.

 

Where This Shows Up in the Real World

The benefits become especially clear in environments where volatility creates outsized business risk.

 

Seasonal Operations

Retailers, food distributors, and manufacturers often face predictable demand spikes.

Dedicated capacity helps ensure those surges don’t become procurement challenges.

 

Private Fleet Gaps

Many organizations are reevaluating whether every lane truly belongs in a private fleet.

Dedicated solutions can fill operational gaps while preserving service standards.

 

Budget Forecasting Pressure

Finance teams increasingly expect transportation costs to be predictable.

Dedicated capacity helps reduce the budget surprises that make forecasting difficult.

 

Growth and Network Expansion

As freight networks evolve, dedicated capacity can provide a stable operational foundation while businesses scale.

 

The Bottom Line

The freight market is entering a new phase.

Capacity has tightened.

Rates are rising.

And volatility is becoming a defining characteristic of transportation planning.

For years, success often came from finding the lowest available rate.

Today, the more important question may be:

How much uncertainty can your network absorb?

The companies that perform best during volatile markets are rarely the ones chasing every short-term pricing advantage.

They’re the ones that build stability into their operations before they need it.

Because while everyone likes saving money on freight, very few organizations build competitive advantages around unpredictability.

In today’s market, stability may be the most valuable transportation asset of all.

If you haven’t evaluated your exposure to spot market volatility recently, now may be the right time to take a closer look at where dedicated capacity could create greater consistency, predictability, and control across your network, contact the Lily team to discuss whether Dedicated Contract Carriage is the right fit for your operation.

Lily Introduces FleetchAIn Customized Freight Visibility Tool

FOR IMMEDIATE RELEASE                 

LILY INTRODUCES FLEETCHAIN CUSTOMIZED FREIGHT VISIBILITY TOOL

Allows Lily customers to monitor and manage deliveries in real time, boost efficiency, and provide better service to their end clients

Needham, MA. – May 19, 2026 – Lily Transportation LLC, a leading provider of customized fleet service and transportation solutions, announced the availability of FLEETCHAIN, a web-based freight visibility tool available for its customer-operated networks.

An enterprise-level platform, FLEETCHAIN merges multiple complex fleet management partner technologies into a single seamless integrated experience. It is designed to provide Lily customers, and their end customers, unparalleled operational visibility.

Through complete automation, FLEETCHAIN collects thousands of data points per truckload, delivering real-time decision intelligence that enables logistics managers to efficiently track and manage their customer’s freight.

FLEETCHAIN insights include:

  • Real-time ETAs that continuously monitor traffic, weather, hours of service and dispatch conditions
  • Live route, vehicle and performance tracking
  • Customizable delivery notifications and visibility
  • Planned vs. actual performance comparisons
  • Direct integration with customers’ systems

Tom Poduch, Senior Director of Solutions and FLEETCHAIN’s Project Manager explains: “With our customized visibility tool, customers only need provide a single source of data —FLEETCHAIN takes it from there. Its full transparency and end-to-end automation free up logistics managers and their teams from manually following up on deliveries or second guessing the status of a load.”

Gregg Nierenberg, CEO of Lily, adds, “Today’s transportation leaders expect immediate transparency and reporting. FLEETCHAIN is a distinctive and powerful platform that integrates effortlessly with their transportation management systems, giving them a competitive advantage when servicing clients.”

To request a DEMO to learn how FLEETCHAIN can help your business stop tracking and start operating with control, visit the Lily website at  Request a Demo – Lily Logistics: Transportation & Logistics Mangement

About Lily Transportation

Founded in 1958, Lily Transportation is a leading provider of dedicated transportation, private fleet conversion, and logistics solutions across North America. With a customer-focused approach and a commitment to operational excellence, Lily helps businesses improve service levels, reduce transportation costs, and gain greater control over their supply chains. The company operates a nationwide network supporting a wide range of industries, including retail, food and beverage, manufacturing, automotive, and consumer packaged goods. Through customized transportation solutions, advanced technology, and a highly trained workforce, Lily Transportation delivers safe, reliable, and efficient fleet operations that keep customers moving forward. The company is headquartered in Needham, Massachusetts. (lily.com)